Adam McCubbin

Strength Coach and Health Specialist, Writer, Speaker, bookworm and gym addict.

“It can be a challenge trying to find the right plan…

I know because I have worked with hundreds of high performing corporates that are succeeding everywhere…

Except at their health!

Applying advice, diets and exercises that aren’t relevant can be frustrating and fail to produce results.

Let me show you the adaptive methods that I have used to transform peoples lives.”

With over 15 years of extensive experience and education, Adam has developed a broad range of skills including entry-level physical development to advanced athletic development. Adam’s mission is to provide people with the tools to ensure success in achieving optimal health, performance and results. He does this through quantifiable assessments, scientific training methods, functional nutrition and understanding human behaviour.

Adam believes that everyone has the ability and the right to achieve the body that they desire – whether for aesthetic or physical reasons, performance health or both. He strives to help people break through their mental and physical barriers and discover their true potential. With a hunger for knowledge and a passion for sharing information, Adam has developed this website with the hope and vision to provide quality, expert information grounded in research and application, to help guide people spanning across exercise and health professionals to everyday fitness enthusiasts, access to his years of knowledge and experience relating to all matters of health and performance in an easy-to-understand, relevant and up-to-date manner.

The quantifiable assessments that Adam conducts to optimise performance and results for his clients include body fat analysis, structural, mobility, strength and skill based assessments. These tools provide valuable information on body composition, a tailored nutrition plan suited to your personal goal achievement, and an understanding of what movements your body is capable of and areas that need attention. Finally, the full and thorough service also includes a tailored training program to maximise results and prevent injury.

Adam is advocate of practicing the latest scientific training methods coupled with the ability to utilise and understand sports science and nutritional literature through his educational experience. This ensures effective programming tailored specifically to his clients’ goals. With focused programming and personalised attention, this approach has been proven to help clients feel stronger and more vibrant rather than tired and burnt out.

Understanding the function of nutrition and how it affects hormonal factors can often be the limiting factor in achieving the result that you desire if not taken into account. Adam places a big emphasis designing tailored nutritional programs and is focused on achieving the results required in the most effective and time-efficient way.

For queries or further information, please contact Adam via the ‘Contact’ page and leave your comments.


  • Bachelor Degree in Exercise and Sport Science (Major: Sports Nutrition)
  • Diploma Sports Development (Strength & Conditioning)
  • Diploma Sports Management
  • Certificate IV in Personal Training
  • Certificate III in Fitness
  • EXOS phase 1 certified coach (formerly known as Athletes Performance)
  • FMA level 2 Strength coach
  • Functional Movement Screen Certified Level 1 & 2
  • Australian Strength & Conditioning Association Level 1
  • Australian Weightlifting Federation Certified Level 1 Coach
  • Performance Training Institute Certificate in Advanced Strength Training Level 1
  • Poliquin BioSignature Practitioner Level 2

See Adam’s successful blog here Hulk-Strength.com